‘Letters To Andy Warhol’
Cadillac Exhibition
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The project
Cadillac and The Andy Warhol Museum were celebrating Warhol’s legacy through imaginative, with a co-creation of content and experiences. The exhibition was focusing on rarely seen letters from the archives of The Andy Warhol Museum, Pittsburg written either to or by Andy Warhol.
The minimalist shapes represent the bold spirit of Cadillac as a premium brand. For this brief I have re-interpretated Andy Warhol’s commissioned piece for Harper’s Bazaar of the 1958 Cadillac Coupe de Ville featured at the exhibition, and implemented the outcome on various products to be sold in the Exhibition Gallery.
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Creative Direction
Graphic Design
Typography