The brief for Ford was to create an enriched experience that will engage the user to try new ways of transportation. The solution is a visual design and presentation that takes its inspiration from a positive view on changes and extensive researchs about the brand and the future of smart mobility. The graphics are simple, playful and bold. The illustrations are used to engage and influence public view. The tone of voice is warm and friendly bought forward with a set of poster designed for the campaign.
Design, Graphic Design, Project